SAN ANTONIO, TX- The partners at Polunsky Beitel Green are excited to announce that their website, designed and developed by their agency partner, Robot Creative, has received a Silver Marketing Effectiveness Award from Summit International Awards.
The award-winning website was the result of a site redesign project that started with audience analysis and usability research to inform a new site navigation structure. Key pages were developed to highlight core service offerings and to provide more opportunities for search engine optimization. The content library was restructured for ease of use and future growth plans.
“We knew Robot Creative built us a great website, but we’re so happy to hear that it has received international recognition,” said managing partner Allan Polunsky.
After the launch, the results were near-immediate, showing a decrease in bounced traffic, indicating site visitors were more engaged with the new website. Analytics also showed a decrease in time on site coupled with more page views, indicating people were finding what they needed more easily and were browsing more of the content.
“The Summit Marketing Effectiveness Awards are one of the toughest awards programs out there,” said Lara August, CEO of Robot Creative, “but we were able to demonstrate an effective strategy and clear results. We love to be recognized by our peers, but more important is our client’s satisfaction and long-standing relationship.”
During the 2022 event, Summit International Awards judges only granted awards to 12% of submissions this year, which totaled more than 1900 entries from 14 countries.
The Summit Marketing Effectiveness Award competition recognizes and rewards companies for creative work that uses strategy and effectiveness that garners measurable results. Summit relies heavily on data and analysis when judging entries for this competition. Since 1994, the Summit Awards organization has been dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.
ABOUT POLUNSKY BEITEL GREEN
Polunsky Beitel Green is Texas’ oldest law firm exclusively dedicated to providing residential mortgage originators with document preparation and review services, as well as legal, regulatory and compliance support. The firm’s principals, Allan Polunsky, Jay Beitel and Marty Green have more than 100 years of combined experience in the specialized field of residential mortgage lending. Polunsky Beitel Green has offices in San Antonio, Dallas and Houston, with firm employees also embedded in clients’ offices throughout Texas and in more than 25 other states. Collectively, the firm serves residential mortgage lenders in all 50 U.S. states.
ABOUT ROBOT CREATIVE
For more than two decades, Robot Creative has worked to help regional and national clients to succeed. ROBOT’s success is demonstrated in an array of business, design, marketing, advertising and community awards, including numerous Addys, several Bronze Quill awards, Summit Creative awards, Summit Marketing Effectiveness awards and inclusion in several international publications.
Clients across several industries (including technology, real estate, healthcare, nonprofit, retail service, retail product, and professional service) benefit from Robot Creative’s unique hybrid strategy of design and marketing, an approach that strives to consistently balance outstanding creative work and business logic. To learn more, visit robotcreative.com.
ABOUT SUMMIT INTERNATIONAL AWARDS
The Summit Awards organization stands apart by offering a truly competitive environment where entries are judged alongside those of their peers. It makes its competitions affordable and accessible to the industry by offering multiple entry discounts, streamlined internet submissions and a friendly, knowledgeable customer service staff. Companies and individuals from more than 50 countries and across five continents participate in its award programs and choose to invest their promotional dollars for the opportunity to be recognized as a Summit Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.